Red Dot Design Award
Promotional Poster


Symbiosis | Red Dot Design Award

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In an impressive composition using chairs and a tree as elements, this poster illustrates how human beings and nature coexist in the world. The arrangement of the chairs, all connected to the branches of the tree, symbolises their dependence on nature, just as human beings are also dependent on it. The idea is to raise awareness of our symbiotic relationship with nature. Thus, the tree is like a home for the chairs, and it protects them from danger and threats. On the other hand, the chairs may be seen as decorating the tree and becoming part of it.

Red Dot Design Award

  • Client:
    KL&K Creative Strategics, Hong Kong
  • Design:
    KL&K Creative Strategics, Hong Kong
  • Creative Direction:
    Freeman LAU Siu Hong