Syngenta Group Audio Branding

Syngenta Group is a global provider of agricultural science and technology in the field of seeds and crop protection, based in Switzerland. As the leaf shapes in the group’s logo reflect the four seasons, a soundtrack for every season was created for the brand sound, resulting in a four-piece suite. It combines modern and traditional instruments with real sounds from nature to form a lively dialogue and to convey the brand’s worldwide collaborative approach. Moreover, a memorable melodious hook, a rising four-note leitmotif, was developed and is utilised throughout the audio branding and forms the main element of the sound logo.