Corporate Identity

Systems Genetics

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The new visual identity for the Systems Genetics group impressively places the research conducted in the Department of Genetics at the University Medical Centre Groningen centre stage: by generating large datasets and developing statistical algorithms and bioinformatics tools, the group aims to detect the genetic constellations that cause disease. New images are created by combining several icons. Individual researchers are given a unique rendering as part of the complete visual identity, which can be used on a business card or as an online avatar. The generative imagery refers to the company goal: gaining full insight into the human body.

Credits
  • Client:
    Systems Genetics, Department of Genetics, University Medical Center Groningen
  • Design:
    CLEVER°FRANKE, Utrecht
  • Creative Direction:
    Thomas Clever, Gert Franke
  • Graphic Design:
    Kim Leenards
  • Digital Concept:
    Jonas Groot Kormelink
  • Programming:
    Jan Hoogeveen