This brand design is particularly aimed to address the tourists in Taichung. Billboards and promotional items feature colourful illustrations which place the interaction between people and urban attractions centre stage. The colour of yellow stands for harmony, pink for comfort and blue for rapid develop-ment. Further key visuals are icons representing the sights. The simple and concise logo yields a modern appeal and gives the name of the city, with the letter “H” modified and showing two dots in the upper part to symbolise the exchange between two people.
[Red Dot: Junior Award]
Asia University, Taichung, Taiwan
Li-Min Hsu, Asia University