Red Dot Design Award
Retail Packaging

Take It Easy

Take It Easy | Red Dot Design Award

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The fresh appeal of the “Take it Easy” concept was created in response to the problem that conventional packaging for thumbtacks is often difficult to handle and thus potentially dangerous. When placed on the table with the lid unfolded, it is easy for them to be overturned by accident. Made of translucent, variously coloured plastic, this visually appealing packaging design offers a high degree of handling safety. The thumbtacks can be easily and safely removed one by one.

Red Dot Design Award

[Red Dot: Junior Award]
  • University:
    Shu-Te University, Kaohsiung City
  • Supervising Professor:
    Chien-Feng Chang
  • Design:
    Yi-Sheng Zeng, Yan-Lin Chen, Ting-Chu Tsai, Yi-Pei Kao, Chia-Chen Lee, Department of Visual Communication Design, Shu-Te University
Take It Easy | Red Dot Design Award