Corporate Identity

Taking Learning to a Whole New Dimension

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With the aim of creating a visual identity that convinces both internally and externally, the Walther Rathenau Technical College is presented as a living cosmos and distinguished as a platform for excellence. The corporate design associates the school’s fields of study: interwoven circuitry alludes to electrical engineering and information technology, while chemical notations hint at chemistry and pharmaceutics. Complexes of form with multilayered symbolism convey a progressive brand image, while the colour concept emphasises the diversity of the school’s educational programme.

  • Client:
    Walther-Rathenau-Gewerbeschule, Freiburg
  • Design:
    identis GmbH, Freiburg
  • Creative Direction:
    Joseph Pölzelbauer
  • Art Direction:
    Jean Mierecke
  • Graphic Design:
    Joseph Pölzelbauer, Jean Mierecke, Marcel Ermes