Food Packaging

Tang’s Cake Hardcover Gift Box

This packaging design imparts to consumers the special ingenuity of Tang’s handmade cake egg-yolk crisps. The shape of the hardcover gift box captures the free form when the dough is kneaded, resulting in many gift boxes with different shapes. The free dough shape expresses the craftsmanship of the confectioner and the process of making egg-yolk crisps. In the structure, the top lid takes the form of a hollow arch, which is simply stuck onto the round inner packaging, with yellow that also symbolises the freshness of the ingredients. As an environmentally friendly concept, the packaging is made from paper moulds pressed with bagasse.

Red Dot