Beverage Packaging

Tanqueray No.Ten Gin

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The new packaging design for Tanqueray No.Ten, a premium gin brand, follows the objective of communicating the gin’s quality more effectively. Addressing bartenders in particular, a new colour was chosen for the bottle to underline the fresh character of the liquid. Standing out in contrast, a red seal features on the green bottle, where it acts as a quality guarantee. The arched bottom and the grooved contour of the new bottle further emphasise the expressive appearance and are reminiscent of citrus fruit. The redesign delivers a bold statement, a sense of theatre, with a glamorous design inspired by the heyday of the gin cocktail, the 1920s.

Credits
  • Client:
    Diageo, London
  • Design:
    Design Bridge, London
  • Creative Direction:
    Graham Shearsby, Emma Follett, Jeremy Lindley
  • Technical Direction:
    Laurent Robin-Prevallee, Ed Mitchell
  • 3D Design:
    Ben Davey, Jiah Lee
  • Editorial Work:
    Holly Kielty
  • Account Management:
    Claire Riley, Debbie Barber