Visual Identity

Tante Tomate

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The corporate design of “Tante Tomate” (Auntie Tomato) delicatessen conveys the high quality and professionalism of the fresh food supplier. The renewed visual identity appeals emotionally to the potential target groups and achieves a positive differentiation from its competitors. Consumers with an affinity for upmarket cooking are targeted in a highly distinctive manner with an extensive range of marketing tools, such as branded personal outfits, packages and delivery vans. The visual identity has an individual and pleasantly unconventional appeal.

  • Client:
    Tante Tomate GmbH + Co. KG, Borken
  • Design:
    Heine Warnecke Design GmbH, Hannover/Billerbeck, Münsterland Dirk Heine, Annika Sunder