Red Dot Design Award

Tape and Ruler

Tape and Ruler | Red Dot Design Award

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Steel measuring tapes are essential tools for construction, design and decoration work. A common problem encountered when using a measuring is that the ruler needs to be bent and forced to meet corners or navigate narrows spaces. This often produces inaccurate measurements. Tape and Ruler is designed as a solution to this problem. If the measurement through the viewing window of the instrument reads “20cm”, 5 centimetres has already been added to account for the body of Tape and Ruler. The tape measure preceding the body will read “15”. The ruler is designed with a right-angle edge to fit perfectly into corners for the most accurate measurement. Tape and Ruler is also designed in a good and portable size for any work while keeping the numbers on the tape in a large enough font for easy reading.

Red Dot Design Award

  • Design Studio:
    april6th design Co., Ltd., China
  • Team Lead:
    Zhang Ming
  • Design:
    Chen Wei Hao, Guo Bo