Graphic Design

Tapwell Design Programme

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Tapwell AB is a Swedish company which sells faucets for kitchens and bathrooms, with a sub-brand specialising in mixer taps for new buildings. The objective was to develop a new identity for this sub-brand and also to redesign the corporate identity of the umbrella brand. The initial of the company name thus became a point of origin for the design concept. The logo consists of the letter “T” as symbol for a hot/cold water mixer tap and the subjacent letter “I” as a symbol for water running from the tap. The catalogues exemplarily present a harmoniously balanced colour concept that is complemented by flexible pictorial language. Emotionally appealing photographs are combined with product illustrations and technical drawings.

Credits
  • Client:
    Tapwell AB, Stockholm
  • Design:
    Kazakoff Design, Stockholm
  • head of marketing:
    Niklas Nordblom
  • head of advertising:
    Carl Reuterswärd
  • creative direction/concept:
    Igor Kazakov
  • graphic design:
    Igor Kazakov