Brand Implementation

Taste like Greece

Back

Greece’s national brand for the promotion of Greek products internationally was created for HEPO (Hellenic Foreign Trade Board). The logo is made up of two simple circles: two disks of life, one enclosing the other, the same way life encloses taste. Inspired by every corner of Greece, by every kitchen, by the joyful moments of the people, it symbolises a plate, the table around which the family gathers, the Sundays of the Greeks, the circle of friends. The main ideas conveyed in all applications (from the T-shirts and memorabilia to the environmental graphics for trade shows and the exhibitors’ catalogues) is that, despite the crisis, Greek producers are trustworthy and that Greek products are of high quality and deserve a share in the international markets.

Credits
  • Client:
    HEPO, Athens
  • Design:
    busybuilding, Athens
  • creative direction:
    Dimitris Gkazis
  • graphic design:
    Nikos Palaiologos
  • text:
    Effie Komninou
  • strategic planning:
    Akis Kantartzis