Beverage Packaging

Tauschgeschäft

“Tauschgeschäft” (barter) is a project by two young winemakers and their friends, who together have created a compilation of wines from the two wineries. The idea for this project thus originated with friends developing a sense of community, as they share the same values and ideas. The vivid interplay of expressive colours paired with the illustration of the “Vinosaurus” is a tribute to this friendship. The label shows a bold, fresh and light look that does not take itself too seriously and comes with a twinkle in the eye. The task was to make the packaging rather typical for the traditional Rheingau wine world, but all the more lovable.

Red Dot

Credits

Client:

Tauschgeschäft GbR, Geisenheim, Germany
Design:

agentur alma, Mainz, Germany
Project Team:

agentur alma: Marie Dowling (Creative Direction) Alice Schaffner (Creative Direction)

Johannes Schiebe (Photography)

Rausch & Denker: Felix Hoffmann (Text)