The design of the packaging for Alishan tea by Tea Farm No. 35 visualises the tea’s refined quality. It attests to the tea’s ability to promote a noble aesthetic sense of cultivated tea drinking and to the exacting demands of the manufacturer. The design harmonises an attractive representation of purity – “high green mountain, blue creek water” – with rich illustrations of the different kinds of tea. In terms of the idea of direct contact, customers are given the impression that the tea expert Chih-Ching Wu is inviting them home like old friends.