Packaging

Tea Quiero

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Tea Quiero is the tea brand developed for Spain’s premium coffee manufacturer Catunambú. Blended with organic, ethically sourced ingredients from Fair Trade farmers in Sri Lanka, the brand name was created from the Spanish declaration of love, “Te quiero”. The identity and packaging designs are inspired by Andalusian tiles found in coffee shops and tea houses in southern Spain and all eight flavours are named after areas within the region. Each individual pack features a story of the tea and the place of origin, with the aim of engaging and enlightening the customer.

Credits
  • Creative Direction:
    Matthew Phillips
  • Client:
    Catunambú, Hengelo
  • Art Direction:
    Anieke Schrader
  • Design:
    Exit Communicatie, Weert
  • Graphic Design:
    Sarah de Bruijn, Frank Jacobs, Rick Sonnemans
  • Account Management:
    Luuk de Kunder