Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
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Packaging

Tea Set Package Design

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This packaging design is based on the colour system of ancient China, integrating the concepts of nature, the universe, ethics and philosophy. The main colour is “Ru Kiln’s sky cyan”, which dates back to the Song Dynasty. As pattern design, the packaging uses a type of calligraphy that originated in the very same dynasty. An analysis of the stroke structure of the calligraphy font led to the unique element of a tip at the end of the stroke, as well as a design with vertical strokes of regular script. The colours, text and other elements all visualise the message of “simple and pure beauty”.

Red Dot

Credits
  • Client:
    Leonhard Kurz Stiftung & Co. KG, Fürth, Germany
  • Design:
    Beijing Xitang Brand Design Consulting Co., Ltd., Beijing, China
Tea Set Package Design
Tea Set Package Design
Tea Set Package Design
Tea Set Package Design

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