The annual report of technotrans centres not only on hard facts, but also tells of the company’s visions and aspirations. Packaged in a slipcase, the magazine “new ways” meets the annual report “new facts”. With its editorial design, the magazine presents a symbiosis of image brochure, the company’s achievements, a current market overview and outlook. The annual report, in contrast, focuses on the financial performance using a more rational and business-like approach. Both formats credibly blend together to communicate a convincing overall view of the company.