Retail Packaging

TECNO

Simple yet vibrant, the design of the packaging for the Camon 15, Spark 5 and Pouvoir 4 smartphones focuses on each phone’s respective special features. To highlight the best imaging solution, the visual elements have been limited to a phone frame and camera. The backgrounds of the packaging are defined by a concise geometric graphic with a bright colour palette. Thus, the Camon “O” circle for the Camon 15 model stands for the camera, while a diagonal line for the Spark 5, inspired by a spark of light, stands for the speed of the operating system.

Red Dot

Credits

Client:

Transsion, Shanghai, China
Design:

Fanwei Business Management & Consulting (Shanghai) Co., Ltd., Shanghai, China
Project Team:

Transsion: Afe Li (Art Direction) Lianhe Sun (Artwork)

Hyperview: Terrence Zhang (Creative Direction)