Teemo is a fitness adventure game that combines proven training techniques, social connection, and entertaining adventures to help small groups of friends get and stay moving. From an interaction design perspective, Teemo is above all an experiment in moving beyond conventional approaches to gamification and social computing. From the start, the project team set its sights on providing something less stressful than points schemes, leaderboards, peer pressure, lifelogging, and self-quantification, instead encouraging people to get together with friends to have fun in ways that also happen to increase overall fitness.
Bonnier R&D, San Francisco
Ammunition LLC, San Francisco
user experience/ user interface design:
Matt Rolandson, Brett Wickens, Aaron Poe, Michael McQueen, Darcy DiNucci, Anne Kitzmiller, Ryan Lauer, Jenny Shears, Chona Reyes, Vivian Wu