Packaging Design

Ten Ren Cha for Tea Gift Box

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The design concept of this tea gift box incorporates the art of silhouetting, a folk tradition deeply rooted in Chinese culture. The high contrast between the red box and its black paper sleeve offers a visual preview of the three packages inside. With their flowing lines, the three-dimensional motifs allude to the cultural and landscape characteristics typical of the region where these particular tea varieties are grown. Furthermore, the product name of each variety is written in individual Chinese traditional seal letters with gold-coloured line. Three different seal styles create balance and delicacy of the whole design.

Credits
  • Client:
    Ten Ren Tea Co., Ltd., Taipei
  • Design:
    Hou Hsiao Pei Package & Visual Design Co., Taoyuan County
  • head of marketing:
    Anne Wang
  • creative direction/art direction:
    Hsiao Pei Hou
  • concept:
    Anne Wang, Hsiao Pei Hou
  • graphic design/illustration:
    Hsiao Pei Hou