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Sports App

Tencent Video for Workouts

Tencent Video for Workouts | Red Dot Design Award

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With the improvement of people’s health consciousness, tai chi and yoga have become increasingly popular in modern city life. Against this backdrop, the Chinese video-streaming website Tencent Video has developed training videos for workouts in various disciplines. Somatosensory identification along with a camera is being applied to give users instant feedback about posture or moves and also advice for correction. In this manner, not only a great viewing experience is provided, but also a more comprehensive learning experience.

Red Dot Design Award

Credits
  • Client:
    Tencent Technology (Shenzhen) Co., Ltd., Shenzhen, China
  • Design:
    Tencent Technology (Shenzhen) Co., Ltd., Shenzhen, China
  • Creative Direction:
    Ning Jiang
  • Concept:
    Xiao-Chen Huang Shao-An Zhen Yi-Hui Ye Zhi-Xin Zheng Yin-Kai Lee
Tencent Video for Workouts | Red Dot Design Award
Tencent Video for Workouts | Red Dot Design Award