The packaging for the TENZ low-energy screw visualises its innovative thread geometry. Based on a sophisticated packaging design, the screw head serves as a knob for opening the presentation box. This aims to spark the curiosity of consumers, encouraging them to interact with it and open the package. A hinged inner lid reveals a first glance of the screw’s special properties. At the same time, the folding box allows consumers to turn over the screw box and view it from all sides.
Credits
Client:
TENZ GmbH, Graz, Austria
Design:
A&R Carton Graz GmbH
Graz, Austria
moodley brand identity gmbh, Graz, Austria
Structural Design:
Heinz Steinkellner
Mario Rassi
A&R Carton Graz GmbH