Red Dot Design Award
Beverage Packaging

TESLA Šljivo

TESLA Šljivo | Red Dot Design Award

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TESLA Šljivo is a Croatian plum brandy named after the inventor Nikola Tesla, who was born in 1856 in Croatia and later lived in New York City. Apart from his renowned contributions to technology, Tesla was also against the prohibition of alcohol. He touted alcohol, albeit in small quantities, as “ambrosia”, the food and drink of the gods. The vintage design of the bottle pays homage to Tesla’s life and work. The wavy and concentric patterns on the label are suggestive of his inventions in the field of electricity, the colours reflect the process of distilling in copper pot stills since copper changes its colour to turquoise when it gets a patina while the colour of the glass bottle is reminiscent of the skin of plums.

Red Dot Design Award

  • Client:
    TESLA _ljivo, Great Goods Only GmbH & Co. KG, Frankfurt/Main
  • Design:
    Gegenwart GmbH & Co. KG, Frankfurt/Main
  • Creative Direction:
    Steffen “Knaller” Schaller
  • Art Direction:
    Boris “Bo” Marki_
  • Consulting:
    Josipa “Josie” Marki_