User Experience Design

The 2 Euro T-Shirt – A Social Experiment

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Would people still buy a 2-euro T-shirt if they knew how it was made? To answer this question a T-shirt vending machine was built – but instead of simply dispensing a T-shirt, customers were prompted with a video showing under which miserable working conditions the T-shirt was produced. After watching the video customers could choose whether they actually want to buy the T-shirt or donate the money instead. People overwhelmingly made conscientious decisions, while the experiment itself sparked serious online discussion and major media coverage.

  • Production:
    UNIT9, Berlin
  • Chief Creative Officer:
    Wolfgang Schneider
  • Executive Creative Direction:
    Jan Harbeck, Michael Schachtner
  • Client:
    Fashion Revolution, Berlin
  • Design:
    BBDO Berlin
  • Art Direction/_Script:
    Jessica Witt, Michail Paderin