In this film for the market launch, the idea of conquering new territories and doing something for the first time is executed in spectacular and meticulously staged images: the sports car’s maiden voyage was staged in Venice, a city with no cars. Custom-made floating pontoons let the car glide directly through the canals on the water. This presentation of the product also includes an emotional component, as the film uses flashbacks and flashforwards to tell the story of a boy who returns to his hometown of Venice with a car as a grown man and makes the impossible possible.
BMW Group, Munich, Germany
SERVICEPLAN GERMANY, Munich, Germany
Global Chief Creative Officer:
Worldwide Executive Creative Direction:
Thomas Heyen, Markus Kremer, Florian Klietz
Kristian von Elm
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