Poster

The backbone of your office.

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The design for the client König + Neurath, a manufacturer of high-quality office furniture for the most different fields of work, required an idea that would visualise their extensive competency in seating furniture ergonomics. The aim was to communicate to specialised traders that each single model is based on continuous ergonomic research as well as innovative seating concepts and mechanics. The design solution features a striking line in the shape of the human spine consisting of 24 different chairs of the manufacturer.

Credits
  • Client:
    König + Neurath, Karben
  • Design:
    Scheufele Hesse Eigler, Frankfurt/Main
  • creative direction:
    Oliver Hesse
  • art direction:
    Corinna Zeidler
  • graphic design:
    Katrin Janka
  • text:
    Oliver Hesse
  • strategic planning:
    Frank Eigler
  • project management:
    Christian Flöck