Since 1983, all TUI Nordic’s holiday resorts feature the Bamse Kids Club, whose mascot is the Swedish cartoon bear Bamse. The idea was to create an app that takes the most memorable parts of the club and turns them into a game. By not adding any text, even the smallest children who cannot read yet are able to play along. The voice-over of a young girl guides children through each challenge, while subtle animations and sounds give visual and audio feedback. The games are designed with no set ending, allowing to opt in or out at any time.