Red Dot Design Award
User Interface Design

The Bar

The Bar | Red Dot Design Award

Back Download

The Bar is an Amazon Alexa skill, which has been created to increase the awareness of the Diageo brands. It teaches users how to make their own cocktails at home and allows them to order ingredients, tools and cocktail kits via Amazon Prime. Like a real bartender, the voice-enabled application also takes users through a set of questions to advise the perfect cocktail for them. Using gamification in order to keep track of a user’s progress and give aspiring mixologists a sense of achievement, the skill suggests increasingly advanced cocktails and introduces new techniques over time.

Red Dot Design Award

Credits
  • Client:
    Diageo, Amsterdam, Netherlands
  • Design:
    Kraftwerk linked by Isobar, Amsterdam, Netherlands
  • Creative Direction:
    Daniel Sytsma
  • Art Direction:
    Scott Kooken
  • Graphic Design:
    Christian Mezöfi Pascal van der Haar Jack McAuliffe
  • Account Management:
    Joeri Bakker
The Bar | Red Dot Design Award
The Bar | Red Dot Design Award
The Bar | Red Dot Design Award
The Bar | Red Dot Design Award