Red Dot Design Award

The Better Blue

The Better Blue | Red Dot Design Award

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THE BETTER BLUE series consists of upcycled denim bags and accessories that demonstrate a second lease of life for pre-loved materials and textures. Customers become part of the creation process when their donations of various used denim items become the main components of the finished product. From bleached white jeans to charcoal blue jackets, these donations are transformed into various useful items.   The name, THE BETTER BLUE, is inspired by the idea that pre-used denim, with their varying characteristics, will bring out something that is impossible to be made in a factory. The striped design intertwines with the versatile textures of different worn-in denim fabrics. This product emphasises the fact that materials have a history—and now, a new future that is not only better for the environment but also a more interesting way of preserving memories.   Blue becomes green. Denim, the common article of clothing owned by many, no longer goes to waste. Because of THE BETTER BLUE, it is reformed into something new, leaving zero waste. The series aims to take a step back from the uneconomical denim industry to reform pre-loved materials and expand their lifespans.

Red Dot Design Award

The Better Blue | Red Dot Design Award
The Better Blue | Red Dot Design Award
The Better Blue | Red Dot Design Award