This calendar by Orange Business Services was developed to draw clients’ attention on a daily basis, encouraging their loyalty to the brand. Therefore, the calendar consists of 365 graphic sheets – one for each day of the year. The special construction of the framework makes the calendar lighter, allowing its position on the wall or on the table to be determined. Thanks to the carved form of an elephant, the image of the brand character is enlivened. The 365 exclusive patterns thereby create different moods. While the colour patterns indicate holidays, laconic black-and-white patterns stand for weekdays. In addition, the elephant shares useful information throughout the whole year, quoting great people’s thoughts and telling short stories.
Orange Business Services, Moscow
Studio DEZA, Saint Petersburg
Nina Cleopina, Andrew Chigarev, Olga Feldman, Irina Shmidt, Ylia Belova, Artem Lukichev