This image film for the company Bölling, a specialist in relief printing and print finishing, was aimed at conveying both the challenge and the magic of print finishing. Therefore, a focus was placed on presenting this old yet trusted craft as a passion that captivates people, but also on emphasising how it differs from its digital counterpart. The movie was largely shot freehand, almost entirely without additional light. Colour adjustments were applied with utmost care, in order to keep an authentic look and allow viewers to become immersed.
Bölling Druckveredelung, Bad Soden
LIQUID Kommunikationsdesign, Frankfurt/Main
Niko Altmannsberger, Robin Harff, Floyd Fürstenau, Paul Schuladen