Red Dot Design Award
Online Video

The BMW ConnectedDrive surprise

The BMW ConnectedDrive surprise | Red Dot Design Award

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BMW ConnectedDrive combines digital services, apps and driving assistance systems, the functionality of which is illustrated in an astonishing way in the online video “The BMW ConnectedDrive surprise”. The main focus is a large, interactive display. Drivers can navigate the menu using the horn and flashing the lights of their cars to select various ConnectedDrive functions. The video surprises the user with sudden live acts; the demonstration of the fully automatic park assist function, for instance, features four muscular men carrying the car into a parking space.

Red Dot Design Award

  • Client:
    BMW Group, Munich
  • Design:
    denkwerk GmbH, Cologne
  • Creative Direction:
    Patric Schäfer
  • Art Direction:
    Artur Dimke
  • Consulting:
    Thomas Speicher, Anke Eberhard
  • Motion Design:
    Alexander Mitzkus
  • Programming:
    Alexander Wittler
  • Film Production:
    Peter Schüttemeyer, Indivisuelles GbR, Cologne