Brand Design

The Brain Maze

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When inspiration occurs, it generates electrical waves which stimulate the brain and transform it into a maze, a place which fuels thinking processes. Ideas are developed and rejected until, eventually, a design concept finds its way out of the maze. The Brain Maze visualises this development process by means of coloured illustrations. The focus thereby is on the design of the word MAZE – furnished with many details – the individual letters of which stand for Made, Allot, Zero and Energy.

[Red Dot: Junior Award]
  • Supervising Professor:
    Chang Ching Tsai
  • Design:
    Ting Yu Chen, Wei Ting Zhang, Jia Yi Jine, Yu Jun Wang, Yu Wen Huang, Chungyu Institute of Technology
  • University:
    Chungyu Institute of Technology, Keelung City