Red Dot Design Award
Poster Series

The brand is dead. Long live the brand!

The brand is dead. Long live the brand! | Red Dot Design Award

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The event “BRANDS AHEAD #2 – The Sustainability of the Brand from the Consumer’s Perspective” comprises a lecture series in which research results are presented. The design visualises the idea that a brand has to change in order to survive and to be sustainable. The logos of the winning brands of the BRANDS AHEAD study are used on a metaphorical level to demonstrate their ability for successful self-transformation: the brands come to life and – in the truest sense of the word – acquire an entirely novel appearance.

Red Dot Design Award

Credits
  • Client:
    GREY Germany Düsseldorf, Germany Kantar TNS Munich, Germany Lebensmittel Zeitung, Frankfurt / Main, Germany
  • Design:
    KW43 BRANDDESIGN / GREY Germany, Düsseldorf, Germany
  • Managing Director Creation:
    Rüdiger Goetz
  • Managing Director:
    Michael Rewald
  • Concept / Design Team:
    Jürgen Adolph Margit Tejada Sabine Schönhaar Tara Otto Miriam Nöhring
  • Account Management:
    Eva van Meegern
The brand is dead. Long live the brand! | Red Dot Design Award
The brand is dead. Long live the brand! | Red Dot Design Award
The brand is dead. Long live the brand! | Red Dot Design Award