Red Dot Design Award

The Bridge of Life

The Bridge of Life | Red Dot Design Award

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The Bridge of Life website is at the centre of a campaign that wants to prevent people in Korea from committing suicide by jumping off the Mapo Bridge. Sensors installed on the bridge guard rails react to the movements of people walking by and turn on lights along the rails where short messages appear as if the bridge were speaking directly to the passers-by. Users of the website can experience the installation virtually via an “Experiencing the Bridge of Life” tab. If users leave a message full of hope or pictures online, they automatically elongate the “Lifeline Korea”.

Red Dot Design Award

  • Client:
    Samsung Life Insurance, Seoul
  • Design:
    Cheil Worldwide, Seoul ONCE
  • creative direction:
    Eunjung Ahn
  • concept:
    Hyojin Lee, Seeun Lee
  • editor-in-chief:
    Yuri Lee
  • editor:
    Hyunsuk Jang
  • animation:
    Jonghoon Tak
  • motion design:
    Seonghun Kim
The Bridge of Life | Red Dot Design Award