Digital Innovation

The Calling Greeting Card by O2

Back

As telecommunication and the sending of congratulations to friends became less personal over time, O2 decided to reinvent one of the oldest communication tools, shape it up-to-date and create the first calling greeting card. A new hard- and software solution was developed and each card equipped with basic elements of a mobile device, such as a speaker and a GSM unit. When the recipient opens it, it automatically calls the sender so they can speak to each other directly. The inventive idea sparked, turned into a patent pending product and generated a buzz throughout international media.

Credits
  • Client:
    Telefónica Germany GmbH & Co. OHG, Munich
  • Marketing Communications:
    Monika Zeier, Ansgar Hänsel, Karsten Lübke, Benjamin Grüner
  • Design/Development:
    Interone BBDO
  • Creative Direction:
    Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen
  • Account Management:
    Andreas Nieder, Daniela Madderken, Marco Russo, Fabian Koelle
  • Development:
    Thomas Fink, Bjoern Ahlers, Felix Hilck, Veronika Ziegler, Nikolai Bockholt