Red Dot Design Award
Digital Innovation

The Calling Greeting Card by O2

The Calling Greeting Card by O2 | Red Dot Design Award

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As telecommunication and the sending of congratulations to friends became less personal over time, O2 decided to reinvent one of the oldest communication tools, shape it up-to-date and create the first calling greeting card. A new hard- and software solution was developed and each card equipped with basic elements of a mobile device, such as a speaker and a GSM unit. When the recipient opens it, it automatically calls the sender so they can speak to each other directly. The inventive idea sparked, turned into a patent pending product and generated a buzz throughout international media.

Red Dot Design Award

  • Client:
    Telefónica Germany GmbH & Co. OHG, Munich
  • Marketing Communications:
    Monika Zeier, Ansgar Hänsel, Karsten Lübke, Benjamin Grüner
  • Design/Development:
    Interone BBDO
  • Creative Direction:
    Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen
  • Account Management:
    Andreas Nieder, Daniela Madderken, Marco Russo, Fabian Koelle
  • Development:
    Thomas Fink, Bjoern Ahlers, Felix Hilck, Veronika Ziegler, Nikolai Bockholt
The Calling Greeting Card by O2 | Red Dot Design Award