Red Dot Design Award
Poster Illustrations

The Chains

The Chains | Red Dot Design Award

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The poster series was designed to promote awareness and understanding of the physical burden of the elderly. According to the principle “a part for the whole”, simple, memorable pictures draw attention to a complex issue. The key visual of chains symbolises the fact that important physical abilities such as chewing and swallowing or moving around can be lost in later life. An expressive drawing style, inspired by print graphics, and striking contrasts highlight the message of the posters.

Red Dot Design Award

[Red Dot: Junior Award]
  • Design:
    Tai-Chi Wang, Asia University
  • University:
    Asia University, Taichung City, Taiwan
  • Supervising Professor:
    Ming-Lung Yu
The Chains | Red Dot Design Award
The Chains | Red Dot Design Award