The Cultural House

The Cultural House project is an initiative based on a comprehensive, modern social concept aimed at turning public libraries in Saudi Arabia into cultural venues. The visual identity endeavours to reflect the importance of communication and exchange, and is designed to look inviting and socially inclusive. The logo uses script and graphic elements inspired by the visual effect of bookshelves to create a form of roof under which everything takes place. Alongside the key colours white and blue, there are nine additional brand colours for different areas. Further visual elements recall the shape of chat text boxes and create the basis for a flexible grid system that is employed across all communication channels.