Red Dot Design Award
Public Installation

The Dancing Traffic Light

The Dancing Traffic Light | Red Dot Design Award

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With this installation, the car brand “smart” visualised its ongoing mission of finding new solutions for urban problems. Thus acknowledging that pedestrian crossings are probably the most dangerous spots in the city, the company tested traffic lights with vigorously dancing red figures in an urban experiment. Passers-by were invited to slip into the role of the red man for their own entertainment, with their movements integrated into the traffic lights in real time. The effect was that 81 per cent more people waited.

Red Dot Design Award

Credits
  • Client:
    Daimler AG, smart/MM, Böblingen
  • Design:
    BBDO Berlin
  • Creative Direction:
    Ton Hollander, Jan Harbeck, Lukas Liske, Daniel Schweinzer
  • Film Production:
    BigFish Filmproduktion GmbH, Berlin
  • Film Production:
    Minivegas, Amsterdam
The Dancing Traffic Light | Red Dot Design Award