Packaging

The Deli Garage Spachtelmasse

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The packaging design for the spreads of “The Deli Garage” is inspired by the brand name and focuses on the topic of construction work. The chocolate spread is marketed humorously as “filler compound”: the five cartoon workmen on the can make these spreads attractive for both big and small gourmets. Each illustrated workmen is busy doing a different job, all related to filling work and bricklaying. In addition, a spatula is included in the lid, which can be used to give the chocolate spread a decoratively grooved pattern on the bread.

Credits
  • Client:
    T.D.G. Vertriebs GmbH & Co. KG, Hamburg
  • Design:
    Kolle Rebbe / KOREFE, Hamburg
  • creative direction:
    Reginald Wagner
  • art direction:
    Felix Negwer
  • text:
    Ulrike Kirmse
  • project management:
    Reginald Wagner