Print Campaign

The Easier Way

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The fact that preventative health care does not necessarily have to be complicated is demonstrated in a print campaign called “The easy way” by Merkur Versicherung AG. At the centre of the motifs, photographed in an idyllic landscape or in front of a plain concrete wall, is a performer of Cirque du Soleil. He dominates the image with spectac-ular exercises and attracts the attention of the observer. The text, which is arranged around him, stands in clear contrast to his contortions and gets right to the point: it can be much easier – with the right insurance.

Credits
  • Client:
    Merkur Versicherung AG, Graz, Austria
  • Design:
    Arts & Crafts, Vienna, Austria
  • Creative Direction:
    Gerd Haselsteiner, Thomas Krutt
  • Photography:
    Arthur Cadre, Cadre Body Arts, Montreal, Canada
  • Graphic Design:
    Johanna Edelmann