The End Is Near, A New Beginning Is Here

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This calendar is a Christmas gift presented to clients by the agency. Its title, “The End is Near, A New Beginning is Here”, challenges perspectives and plays on the idea that 2012 marks the end of the world; at the same time, it signals the launch of the agency’s new corporate identity, which takes effect at the turn of the year. The design reflects the agency’s belief in ideas and showcases their competencies. The calendar features a high-quality finish with metal eyelets and a sophisticatedly designed slipcase.

  • Client:
    Yellow Octopus Pte Ltd, Singapore
  • Design:
    Yellow Octopus Pte Ltd, Singapore
  • creative direction:
    Kevin Thio
  • art direction:
    Jason Chua
  • concept:
    K.P.P. Packaging Pte Ltd