Packaging Illustrations

The First Sugar

Taiwan has a favourable climate for year-round sugar cane cultivation, leading to significant competition on the sugar market. To distinguish this sugar brand from other commercially available brands, a decorative imagery has been created. It is intended to strengthen the image of brown sugar as a natural and healthy product. Numerous drawings reach out to potential customers, depicting stories about the cultivation of sugar cane and of other local crops. The narrative character of the images, in combination with a finely tuned brown colour scheme, gives the packaging a distinctive appeal.

Red Dot

Credits

University:

China University of Technology, Taipei City, Taiwan
Supervising Professor:

Prof. Chien-Hsun Chen, Prof. Chih-Lun Huang
Design:

Bo-Ru Lin, Jian-Gang Lin, Shi-Wei Liu, Jian-Cheng Ji, Department of Visual Communication Design, China University of Technology