Food Packaging, Brand Design

The Good Chocolate

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This product, initiated by the Plant-for-the-Planet initiative, illustrates how good can be done with chocolate piece by piece. The Good Chocolate breaks away from the typical partitioning of a bar of chocolate because each piece is different in size. The sizes reflect the percentage share of the sales price, which goes to individual aid projects. The child-oriented illustrations on the unusual bars support the message clearly and convey it to young consumers in a simple and efficient way.

Credits
  • Client:
    Plant-for-the-Planet, Tutzing, Germany
  • Design:
    Leagas Delaney Hamburg, Germany
  • Managing Partner:
    Hermann Waterkamp
  • Text:
    Sebastian Weber
  • Graphic Design:
    Daniel Patterson, Joana Pielsticker, Emmelie Unger
  • Creative Direction:
    Jan Wölfel, Michael Götz, André Hennen