This product, initiated by the Plant-for-the-Planet initiative, illustrates how good can be done with chocolate piece by piece. The Good Chocolate breaks away from the typical partitioning of a bar of chocolate because each piece is different in size. The sizes reflect the percentage share of the sales price, which goes to individual aid projects. The child-oriented illustrations on the unusual bars support the message clearly and convey it to young consumers in a simple and efficient way.
Plant-for-the-Planet, Tutzing, Germany
Leagas Delaney Hamburg, Germany
Daniel Patterson, Joana Pielsticker, Emmelie Unger