Red Dot Gala: Product Design 2025 Start Livestream: 8. Juli, 17:45 Uhr (MESZ)
00 days
00 hours
00 minutes
Social Media

The Guy Who Cut Everything in Half

Zurück Download

The Deutsche Anwaltverein (German Bar Association) was looking for an eye-catching way to inform about the importance of a marriage contract. Based on the fact that a divorce can cost the participants up to 50 per cent of their belongings, the figure of “Martin G.” was invented, a husband who took “splitting” with his wife literally. In a video on YouTube, “Martin” cut his entire household in halves and later on sold those items on eBay. The story went viral and gained a second wave of attention after its true background was revealed.

Red Dot

Andere interessierte auch