Digital Campaign

The Kia Stinger. Long live driving.

As Stinger is one the most outstanding cars Kia has ever built, it deserved a corresponding campaign. Under the theme “One wish list. One Car”, excitement was built up by sending a guy on a road trip all over Europe. As he cros-sed off his wish list, people got to follow him, talk to him via AI chatbot or win their own journeys. With a plethora of YouTube views and website visitors, the campaign was a game changer for the brand, igniting the dreams of car enthusiasts across Europe.

Red Dot

Credits

Client:

Kia Motors Europe, Frankfurt / Main, Germany
Design:

INNOCEAN Worldwide Europe Frankfurt / Main, Germany Herren der Schöpfung, Frankfurt / Main, Germany
Head of Marketing:

Artur Martins Kia Motors Europe
Creative Direction:

Dave Beverley INNOCEAN Worldwide Europe Alexander Ludwig Daniel Kaiser Herren der Schöpfung
Art Direction:

Timo Kanehl Herren der Schöpfung
Account Management:

Andreas Cordt INNOCEAN Worldwide Europe