Red Dot Design Award
Digital Campaign

The Kia Stinger. Long live driving.

The Kia Stinger. Long live driving. | Red Dot Design Award

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As Stinger is one the most outstanding cars Kia has ever built, it deserved a corresponding campaign. Under the theme “One wish list. One Car”, excitement was built up by sending a guy on a road trip all over Europe. As he cros-sed off his wish list, people got to follow him, talk to him via AI chatbot or win their own journeys. With a plethora of YouTube views and website visitors, the campaign was a game changer for the brand, igniting the dreams of car enthusiasts across Europe.

Red Dot Design Award

Credits
  • Client:
    Kia Motors Europe, Frankfurt / Main, Germany
  • Design:
    INNOCEAN Worldwide Europe Frankfurt / Main, Germany Herren der Schöpfung, Frankfurt / Main, Germany
  • Head of Marketing:
    Artur Martins Kia Motors Europe
  • Creative Direction:
    Dave Beverley INNOCEAN Worldwide Europe Alexander Ludwig Daniel Kaiser Herren der Schöpfung
  • Art Direction:
    Timo Kanehl Herren der Schöpfung
  • Account Management:
    Andreas Cordt INNOCEAN Worldwide Europe
The Kia Stinger. Long live driving. | Red Dot Design Award
The Kia Stinger. Long live driving. | Red Dot Design Award
The Kia Stinger. Long live driving. | Red Dot Design Award
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