Audio Branding

The Linde Group

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Through sound branding, the Linde company together with amp has created an identity that is emotionally tangible and can be intuitively understood across cultures and borders. The cornerstone of the sound identity is the catchy, versatile and universal Linde Melody, which develops into a four-movement orchestral suite that takes the listener on a journey through four epochs and the most important phases of the company‘s history. Film scores, audio logo, soundscapes, functional sounds, events, telephone and further applications complete the elements of Linde‘s auditive identity.

Credits
  • Client:
    Linde AG, Munich
  • Design:
    Marius Ruhland, Munich; amp – audible brand and corporate communication, Munich
  • Music/Sound Design:
    Marius Ruhland
  • Creative Direction/Concept:
    Michele Arnese, Rudi Mauser, amp