Orientation System

The Music Hotel

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The entire building of the “nhow Hotel” in Berlin is marked by a musical golden thread. The guidance system was developed to match the pre-existing corporate design with the aim of underlining the interior design created by the New York-based designer Karim Rashid and integrating it seamlessly into the architecture by Sergei Tchoban. The implementation used distinctive lyrics from well-known songs of various genres. The texts are matched to relevant places within the hotel in such a way that every interaction with them becomes a musical journey.

Credits
  • Client:
    nhow Berlin
  • Design:
    Scholz & Friends
  • Executive Creative Direction:
    Wolf Schneider
  • Creative Direction:
    Olivier Nowak
  • Photography:
    Jürgen Krugsperger
  • Account Management:
    Alina Botvinnik