Tradition meets innovation in the new Porsche 911. Therefore, the aim in developing this web special was to express the international motto of “Ever ahead” in an unusual look and feel. In order to achieve this, WebGL technology was used to create an interactive 3D experience for website visitors. This facilitated direct interaction with the technology and a look into the interior of this sports vehicle. Features such as the dynamic lighting system can be tested by users directly in a virtual simulation.
Johannes Weil, Jens Heidl, David Piendl, Alexander Schuska